A poster by AM Cassandre (1901-1968) for Sools, a hat manufacturer, in 1929 sold for $55,000 at Poster Auctions International in New York on January 12.
Best known for his classic design for the Yves Saint Laurent logo, as well as his iconic travel posters, Cassandre is regarded as one of the most significant advertising artists of the 20th century.
The work displays the artist's trademark fusion of art deco style and surrealist framing, and is the second run of a set of posters for the firm.
A poster designed by Toulouse-Lautrec for cabaret star Aristide Bruant's residency at a Parisian nightclub realised $50,000.
Despite the public's warm reception, it appears the nightclub was unimpressed, with Lautrec writing Bruant at the time: "Bruant, my good friend. Enclosed the states as requested. As far as the poster ex condition is concerned, there are no good impressions left.
"The Eldorado management was very mean, haggling over the price and giving me less than the printing costs at Chaix."
In 2013, another poster by Lautrec featuring Bruant realised $60,000 at Swann Auction Galleries in New York.
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