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  • Bertold Loffter's Kunstschau Wein 1908 poster to lead at Swann
  • Post author
    Paul Fraser
  • BertoldKunstschauLoffter'sWein

Bertold Loffter's Kunstschau Wein 1908 poster to lead at Swann

A work by Bertold Loffter will lead a sale of modernist posters at Swann Auction Galleries on April 24 with a $20,000-30,000 estimate.

The work was created to promote the Wiener Werkstatte's Kunstschau Wein 1908 exhibition in Vienna, which also featured work from Gustav Klimt and Josef Hoffman.

Bertold Loffter Kunstschau poster
Loffter was an artist affiliated with Vienna's Wiener Werkstatte group

Loffler (1874-1960) was an Austrian artist who joined the Wiener Werkstatte in 1907. The group operated out of a three storey building in Vienna, with different sections of the space dedicated to varying arts and crafts.

Alexander Rodchenko's Dobrolet (1923) carries an identical estimate of $20,000-30,000.

Dobrolet Rodchenko poster
Alexander Rodchenko is one of the most significant Russian artists of the 20th century

Dobrolet, or the Russian Society of Volunteer Airfleet, was a rare partially public company that operated within the Soviet Union.

Rodchenko (1891-1956) was commissioned to convince the public to invest, to which end he used the catchy slogan: "To All . . . If one is not a shareholder of Dobrolet, one is not a citizen of the USSR. One golden ruble makes everyone a shareholder of Dobrolet."

A relative unknown at the time, Rodchenko went on to become one of the most influential graphic designers of all time. His portrait of Lilya Brik is undoubtedly his best-known image, having been endlessly imitated and parodied.

We have an exciting range of art and photography memorabilia available.

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  • Post author
    Paul Fraser
  • BertoldKunstschauLoffter'sWein