An Henri de Toulouse-Lautrec poster advertising the Moulin Rouge has top performed at Christie's Vintage Posters sale in London.
The French artist's 1891 depiction of the Parisian cabaret and its star performer Louise Weber, better known as La Goulue, sold for £314,500 ($529,618), beating its £180,000 high estimate by 74.7% on May 21.
It was the first of Toulouse-Lautrec's advertisements for the Moulin Rouge, adding to its attraction today for collectors.
The second highest bids of the sale were for an example of Man Ray's iconic Keeps London Going posters for the London Underground. The item sold for £50,000 ($84,200), just below the travel poster world record of £50,400 - set by another example of the 1939 work in 2007.