Have you ever wanted to learn more about the art, complexity and phenomenal craftsmanship that goes into the creation of the world's finest luxury timepieces?
Or perhaps you are a luxury timepiece collector, eager to share with friends or loved ones the depths of fascination which underpin your hobby.
Well, if the new innovation by Jaeger-LeCoultre - makers of the "James Bond 007" car key - is anything to go by, you need look no further.
The app brings various "lessons" to your iPhone or iPad screen
The prestigious Swiss luxury watch and clock manufacturer has embraced the possibilities of the iPhone with its new "watchmaking school" app.
Just a few touches of your iPhone or iPad screen will show you the inner workings of the world's finest watches, such as the assembly of the column wheel and the watch's high complications.
Thanks to the new app, the all-too-underappreciated skills of watchmakers, gem-setters, engravers will now be laid bare for all the world to see.
Or, if you don't have access to an iPhone or iPad, you can click here to see this unmissable video by Patek Philippe on how a $1.3m luxury wristwatch is made.
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Images: Jaeger-LeCoultre and Apple